The major social risk of entrepreneurship is the perception of failure.
We care about what our friends, parents and peers think and naturally believe that failing will make them think less of us.
This social risk is real because it colours our experience and influences our behaviour.
Whether we like it or not, we are social animals and care about other people’s views of us.
And there’s a good reason for this too.
A few thousand years ago, failing publicly meant social exclusion which in turn meant separation from our group, which usually meant death.
Fortunately, those risks don’t exist anymore.
But we still respond to the potential of social exclusion or public failure as though they do.
This response has been around for a long time. It’s built into us as a survival mechanism. And it’s not going away any time soon.
So the best way to control it is to choose your environment and surround yourself with people who know that aiming high sometimes means falling short.
That will mean that even if your close friends and family don’t get it at first, there will be a whole bunch of people that do who are going through exactly the same thing as you.
So while the social risk will never be completely eliminated, it can be mitigated massively by finding your tribe.
That way you can eat glass and throw yourself off cliffs with someone else.
And what happens on the way down will take care of itself.