Communication may be a soft skill but that certainly doesn’t make it unimportant. If you can’t communicate what your business does and why it’s great in a whole bunch of different situations, you won’t be able to understand your customers properly and you’ll struggle to raise money from investors.
Surprisingly, this is harder than it seems based on EF’s experience working with 1000+ founders – whether you’re writing a 3 minute pitch for demo day or answering investor questions on the fly in a meeting – and despite all being good communicators at the start all four founders on the podcast have made huge strides in their ability to pitch their business over the last few months.
In this episode we talk about:
– The principles of effective communication including the pyramid principle
– The founders’ experience presenting at Demo Day and crafting a memorable story that sticks
– The right balance between passion and structure when pitching your business in different situations
Plus we also get into the dynamics of investor meetings and how to build great pitch decks and presentations for investors comms.