In vitro fertilisation (IVF) has become a source of hope for many prospective parents encountering fertility issues. However, the process is not perfect, often requiring several cycles, which can be invasive, expensive and emotionally demanding, with no guarantee of success.
“We’re using AI to tackle infertility.
ImVitro is developing machine learning algorithms that help IVF doctors and embryologists to make better predictions about which embryos have the highest chance of leading to a pregnancy and a birth,” she explains.
The company, founded via Entrepreneur First, aims to improve IVF success rates, shorten the time-to-pregnancy and time-to-birth for prospective parents, while saving embryologists time, via a unique SaaS platform.
While we’ve recently been speaking to the female leaders of companies using technology to improve the lives of women in our Focus on FemTech series, Alex’s company is different. Despite many perceiving her company as FemTech or female focused, she’s determined to challenge the perception that neither fertility nor the work that ImVitro does is a gendered issue.
Here, Alex shares her journey from researcher to CEO, including how she discovered the problem ImVitro solves, why right now is the right time for the company to exist, and why she wants people to think differently about gender and IVF.