Goodwill provides comprehensive legacy planning for lucrative, underserved communities across Asia and Australia.

Death is a universal and sure thing, but planning for what happens to our loved ones after we’re gone is an opaque, fragmented, and expensive process.

Goodwill gathers information about the user’s family, assets and liabilities, and generates a legally valid Will. Based on this valuable information, they offer bespoke and cost effective insurance options across a range of providers.

They have 75+ users who have already started writing their Will with them, and are in talks with major insurers and employee programs to co-brand their product for 200,000 customers.