£1 trillion is expected to be passed down a generation in the UK alone over the next 10 years. While technology has made investing more accessible in recent years, financial planning remains reserved for the wealthiest.
Today, Hapi allows parents to plan and invest for their children’s futures in an optimal way based on their personal goals. Friends and family can easily contribute, creating an intrinsic virality to the product and allowing the company to scale organically across multiple generations.
Longer term, this will enable Hapi to offer broader financial planning and wealth management for families.