Outside Voice conducts qualitative market research at scale using intelligent bots.
Market research is still conducted manually – Researchers recruit and interview participants and analyze responses one by one. Outside Voice is building bots that recruit the right respondents via social media, intelligently interview them, and analyze responses to draw conclusions. They are automating the 11.4 billion dollar market research space, end to end. Their bots can conduct market research 5x cheaper and 10x quicker than traditional agencies. They are working with 5 market research agencies presently and will soon start working with large enterprise clients like Gojek, Sephora and Citibank directly.
