About this award

Throughout history, well-celebrated innovators and leaders have had to persevere through rejection from their peers and the wider society to follow what would have initially been deemed to be contrarian viewpoints and actions. One thing many of our best founders have in common is that they have taken unexpected actions or made surprising decisions in their life relative to their peers.

For this award, nominees are expected to demonstrate how they have challenged convention through endeavours that do not involve founding their own company.

We want you to tell us more about how you have challenged convention. Relative to your peers, have you made high risk or counterintuitive choices in your life? What social norms or rules have you challenged to date? Please refer to our selection criteria before submitting your nomination.

The Top 5 nominations for this prize will be invited to our awards ceremony, with the Challenging Convention Future Leader winning a £1000 cash prize.

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