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Of course, some people – because of background or personal circumstances – will have had far less opportunity to achieve great things than others. That’s why we look for evidence that you have exceptional abilities and behaviours, relative to your peers.

We want to know, can you succeed in big ways, if you were given the right resources and opportunities? 

We’re all about backing individuals with impressive potential.

Takes 1-2 Hours

Writing your application will take 1-2 hours.


Around 30% of applicants are invited to interview with our team.

2 interviews

We usually conduct 2 x 30 minute interviews, 1 on your ability and 1 on your behaviour as a prospective founder.

Our interviews are focused on your proudest accomplishments, and your competitive advantage as an individual. 

We recommend reading about finding your edge beforehand, to give you the best opportunity to showcase your talent.

What we look for

What makes a great founder?

We assess prospective founders based on their potential, rather than on the strength of their idea or a checklist of achievements.

Here, CEO Matt Clifford explores the key characteristics we look for when assessing a candidate for our programme.

Up next

Step 2: Preparation