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Yi Ning Lim

Head of Global Marketing, Entrepreneur First

Yi Ning is the Head of Global Marketing at Entrepreneur First. She oversees marketing activities at EF relating to EF’s brand and content strategy for its founder and investor audience.

Outside of EF, she is an angel investor and advises startups on their growth strategy. Prior to EF, Yi Ning was the first marketing hire in Southeast Asia for Amazon’s consumer business and launched their e-commerce, streaming and Prime verticals in Singapore. She was also a key early marketing hire at Redmart and Forrester Research, working on brand, communications and customer acquisition. 

Yi Ning started her career working on HR transformation in the Singapore government, and was an early community builder in the Singapore tech community at Singapore Geek Girls, helping hundreds of young women gain exposure to coding with our free community workshops.