Online and ‘irl’ communities are fast moving to the center of companies’ growth strategy. You only need to look at the rapid growth of web3 to see the critical role that communities can play in expansion, idea adoption and customer retention.
Equally, as a founder, your community can be an invaluable tool. Building is an intense commitment, where you’ll probably find yourself thinking about your company most of the time, working longer hours, and even down the line, potentially relocating.
To stay sane, it helps to be around people who get what you’re going through. It’s why at EF, we focus as heavily as we do on community. Your cohort aren’t just where you meet your co-founder – they’re your people, and your support.
A lifelong founder, Amber Atherton is an expert in both functions.
She has spent a career immersed in community-building, perhaps most prominently as CEO of Y Combinator-backed startup Zyper, and following its acquisition in 2021, as Head of Strategic Communities at Discord. In addition, she serves as Executive Director at GBx, a private community for British founders in Silicon Valley to meet both professionally and socially.
So it doesn’t come as a surprise that she shares our passion for community.
In this interview, she shares her advice on how founders, from their earliest stages and beyond, can build community – both as a part of their growth strategy, and as support on their journey.