When Hana Janebdar, co-founder and CEO at Juno Bio, a health company working to decode the vaginal microbiome, was pitching her startup, she was asked by some male executives at an investment committee meeting if she could avoid using the word ‘vagina’.
“We even had some of our ads banned for ‘inappropriate language,’” Hana recalls. “It made no sense. This is medical terminology – and it’s what we do.”
Hana’s experience is not uncommon. The gap in healthcare and wellness often means that issues related to female bodies are considered inappropriate or taboo – and therefore, remain unaddressed.
For many, this leads to years of frustration, obstacles and dismissal when trying to get health and wellness issues resolved.