Product and marketing teams within B2B companies need to deeply understand their customers in order to build and market great products. Most don’t do this very well.
When commercial teams interact with their customers valuable information is shared about what those customers need, why they need it, and how the company’s product meets those needs.
Daylite aggregates and automatically extracts product and customer insights from those interactions and makes them available to product and marketing teams to help ensure they are building and marketing the right things for the right customers.
