AMT
Influencer-partnership automation for marketing teams.
AMT’s Lyra uses AI to identify, vet, and manage influencer partnerships at scale. Marketing teams supply a creative brief and Lyra sources top creators, negotiates terms, automates outreach and follow-ups, and reports performance—freeing teams to focus on strategy.
Founders
Tom Hollands
Founding CEO
Tom was top of his year in Theoretical Physics at University College London, UK. He ran marketing at Wren (USV-backed), creator partnerships at Turpentine, and built AI products for 10M+ users at Xydus.
Christian Johnston
Founding CTO & Current CEO
Christian was top of his year in Maths and Computer Science at the University of Durham, UK. At one of Europe’s top adtech startups, he built enterprise-grade adtech infrastructure that handles 2.5B daily users.