Founded 2023
Founders Phoebe Gormley, CEO

Fit Collective uses generative AI and machine learning to predict garment fit from digital measurements before production. Fashion brands reduce returns and sample iterations by testing virtual fits across sizes and styles.


Founders

Phoebe
Gormley

CEO

Phoebe is an award winning entrepreneur, including in Apple campaigns for changemakers after she started the first womenswear tailors in Savile Row aged 20. She hosted over 10,000 hours of fittings with real women, and won patents for innovative remote-fitting tools. She holds a Master’s in Consumer Behaviour.

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