Founded 2024
Founders Anoushka Menon, CEO Andreas Hadjimitsis, Cofounder

Genie Fertility’s tests sample endometrial tissue painlessly to assess implantation potential. Clinics use these insights to tailor IVF protocols, improve success rates, and lower overall treatment costs.


Founders

Anoushka
Menon

CEO

Anoushka was recently Head of Growth at the UK’s leading reproductive health platform. Prior to that, she scaled growth at Thriva Health, bringing the first UK at-home fertility test to market and growing revenue to £100M across D2C and B2B2C. She is also a geneticist from University College London and the University of Cambridge, UK.

Linkedin

Andreas
Hadjimitsis

Cofounder

Andreas is a PhD biologist from Imperial College London and the University of Cambridge, UK. During his studies, he was in the founding team of a startup that developed and commercialised point-of-care diagnostics and was selected as an SOSV IndieBio NY Venture Fellow.

Linkedin

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