Founded 2018
Founders David Sutton, CEO Andre Woons, CTO

Company Summary
Nivoda is a digital marketplace that simplifies global diamond and gemstone trade. It gives jewelers access to over 2 million natural and lab-grown diamonds and 80,000 colored gemstones, complete with virtual showrooms and integrated logistics. The platform enables retailers to search, reserve, and fulfil orders worldwide without holding physical inventory .
The Problem
Jewelry retailers struggle with fragmented supply chains, limited stock options, and high sourcing costs. Finding the right quality stones often requires contacting multiple suppliers. This complexity undermines efficiency, margins, and customer satisfaction.
The Solution
Nivoda brings the entire jewelry sourcing process into one platform. Retailers can discover stones, place orders, and manage logistics without relying on multiple suppliers or manual steps. With built-in tools for online sales and order management, Nivoda simplifies how jewelers sell, ship, and scale globally.
Funding
In November 2024, Nivoda raised €48.4M in a Series C led by Northzone, with participation from Avenir, Headline, Abstract Ventures, and Canaan Partners. This round brought Nivoda’s total funding to just over €91M to date .


Founders

David
Sutton

CEO

After spending his whole professional life in the diamond and jewelry industry, living and running businesses in South Africa, Hong Kong and the UK, David has a wealth of knowledge and experience which he has channeled into Nivoda.

Linkedin

Andre
Woons

CTO

Andre has over 10 years of experience in software engineering and leads the technical strategy and development of Nivoda’s platform. He is focused on building the global infrastructure for the jewelry industry to trade as efficiently as possible, reducing the time taken to search, buy, ship and pay.

Linkedin

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