Opply

Ingredient Marketplace for Small Consumer Goods Brands.

Founded 2021

Founders Helen Murphy, CEO Martin Postel, CTO

Commerce or Marketplace Supply Chain, Transportation or Logistics

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Opply’s marketplace connects small to medium-sized food and beverage brands with suppliers. It aims to disrupt how SME brands find, communicate, and order from suppliers.

Currently, 25 million consumer goods brands, with $4 trillion in revenue, don’t have the access, knowledge, or power to create effective supply chains. On average, it takes four months to source and order from a new supplier, resulting in lost time and revenue. Selecting the right supplier is critical for a company’s success, but there is no single marketplace for suppliers.

Opply is the world’s first automated ingredient ordering service for SMEs. Their personalized end-to-end supply platform covers everything from sourcing to simplified workflows to payment systems. They focus on the most innovative brands and suppliers and are the leading platform in consumer goods innovation, empowering anyone to start and scale their own successful brand.

Founders

Helen
Murphy

CEO

Helen holds a master’s in Operations Engineering from Durham University and has led high-growth sales and operations teams at P&G, Bain, Moneybox, and her own small consumer goods brand.

Martin
Postel

CTO

Martin holds a PhD in AI in Manufacturing from ETH Zurich. He has solved some of the most challenging manufacturing and supply-related problems using machine learning and led a team of research assistants as a senior scientist. Prior to that, he studied Mechanical Engineering in Germany, France, and Canada, graduating at the top of his class.