Opply
Company Summary
Opply is an AI-powered platform for ingredient sourcing. It helps food and beverage brands connect with over 3 million verified suppliers. The platform automates the entire process, from discovery to delivery. Opply makes it easier for brands to cut costs, save time, and grow faster.
The Problem
Small and mid-sized F&B brands find it hard to manage supply chains. Sourcing ingredients takes too long. Prices are high, and admin is manual. Without scale, brands lack access to trusted suppliers and often miss key growth opportunities.
The Solution
Opply gives growing brands one place to source, order, and manage ingredients. Its AI platform connects buyers to verified suppliers and pools demand to get better prices. Users can track orders in real time, manage documents, and pay flexibly. No spreadsheets or back-and-forth emails, just simple and fast procurement.
Funding
Opply raised $4M in Seed funding in June 2022. The round was led by Chalfen Ventures and Anthemis Group, with participation from Entrepreneurs First and several angel investors.
Founders
Helen Murphy
CEO
Helen holds a Master’s in Operations Engineering from Durham University and has led high-growth sales and operations teams at P&G, Bain, Moneybox, and her own small consumer goods brand.
Martin Postel
CTO
Martin holds a PhD in AI in Manufacturing from ETH Zurich. He has solved some of the most challenging manufacturing and supply-related problems using machine learning and led a team of research assistants as a senior scientist. Prior to that, he studied Mechanical Engineering in Germany, France, and Canada, graduating at the top of his class.