Founded 2018
Founders Will Hanschell, CEO, Pencil Sumukh Avadhani, CTO, Pencil

Pencil is the world’s first creative AI platform for digital advertising teams in brands and agencies. Their platform generates culturally inspired ad copy and visuals for any product and audience, while predictively optimising for creativity, conversion and brand relevance.


Founders

Will
Hanschell

CEO, Pencil

Systems engineer with experience in creative service

Sumukh
Avadhani

CTO, Pencil

AI expert, previously Samsung Creativity Lab, Toshiba and Google

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