Pencil
AI creative tools for ad teams.
Founded
2018
Founders
Will Hanschell, CEO
Sumukh Avadhani, CTO
Pencil’s AI generated ad headlines, body copy, and visuals tailored to brand style and target audiences. The company enabled marketing teams to iterate on multiple creative options in minutes and leverage built-in A/B testing recommendations to improve campaign performance.
Pencil exited to The Brandtech Group in 2023 to pursue a shared vision of bringing GenAI to the Fortune 500.
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