Permutive

The audience platform to grow your revenue.

Founded 2013

Founders Joe Root, Cofounder & CEO Tim Spratt, CTO

Permutive offers a privacy-centric audience platform that empowers publishers to cultivate insights, enhance re-bookings, and foster stronger ties with advertisers through data-driven approaches. Using Permutive, publishers can gain unparalleled audience insights, fine-tune campaigns in real-time, and deliver comprehensive mid- and post-campaign analyses. By harnessing the full potential of their audience data, Permutive’s clientele not only secures direct deals but also achieves more successful RFP outcomes and earns consistent repeat business from advertisers.

Personal data has powered digital advertising for over ten years; its misuse has captured the attention of regulators and consumers. This reckoning has triggered a seismic power shift from adtech-owned programmatic advertising to a publisher-owned privacy-forward web.

Permutive puts publishers in control of their revenue by enabling them to reach and monetize 100% of their audience while respecting consumer privacy. Permutive’s patented Edge technology sits behind over 120 of the world’s largest Publishers — News Corp, Hearst, BuzzFeed, Penske Media, Future plc, The Guardian, Vox Media, Insider, Hubert Burda Media and Condé Nast International, and many more.

Founders

Joe
Root

Cofounder & CEO

Following a BEng Computing at Imperial College and MSc Computer Sciences at Oxford, Joe chose to drop out of a PhD in Mathematical Genomics at Cambridge to start Permutive, joining Y Combinator S14 together with his co-founder, Tim.

Tim
Spratt

CTO

Previously he was a quantitative researcher at algorithmic hedge fund Winton Capital Management. He graduated top of his class in computer science at Imperial and Oxford, and is a Y Combinator alum.