Climate change is affecting coffee’s supply and quality; coffee farming is carbon intensive, creating a negative flywheel. Coffee retailers pay a premium for an inconsistent supply and poor quality. Prefer makes bean-free coffee by fermenting surplus food, creating a product that mimics the coffee bean. We offer a more consistent supply, reliable quality, and stable pricing than coffee beans; as a bonus, our process is carbon-neutral. Our end goal is to create a sustainable portfolio of natural flavours that have been threatened by climate change, such as cacao, vanilla, and citrus.
