Founded 2019
Founders Sasha Haco, CEO James Thewlis, CTO

Company Summary
Unitary builds AI-powered Virtual Agents that automate high-volume operations for platforms and service providers. Their agents handle tasks across marketplaces, insurance, reviews, and content platforms—without requiring engineering work or system changes. The platform delivers human-level accuracy at scale, helping businesses cut costs and increase operational speed from day one.
The Problem
AI promises better margins and productivity, but most companies struggle to implement it. Deployments often require new infrastructure, reworked processes, and large internal teams. Even then, traditional AI tools don’t deliver the precision or scale needed for complex workflows. This slows progress while AI-native competitors move faster.
The Solution
Unitary’s Virtual Agents plug into existing workflows without changes or integration work. They handle full workloads with a blend of AI and human oversight, offering guaranteed accuracy. The result is faster, scalable automation that cuts costs immediately and continues to improve over time. Businesses get the benefits of AI with none of the usual overhead.
Funding & Pivots
Unitary has raised $25M to date, including a $15M Series A led by Creandum, with backing from Paladin Capital Group and Plural. Early investors include Matt Robinson (GoCardless) and Chris Mairs (Metaswitch Networks). The company previously focused on AI-based video content moderation before shifting to AI agents for operational automation.


Founders

Sasha
Haco

CEO

Sasha holds a PhD from the University of Cambridge where she studied Mathematics. She worked with Stephen Hawking on the black hole information paradox.

Linkedin

James
Thewlis

CTO

James experienced the complexities of content moderation first hand whilst at Facebook and Reddit. He has a PhD in Computer Vision from the University of Oxford, where he developed methods for visual understanding with less manual annotation.

Linkedin

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