Maddyness
What will make today’s founders the leaders of the future?
Singapore’s next generation of founders are diverse, but they have a few things in common. Having grown up under the shadows of the 2008 financial crisis, seismic shifts in Southeast Asia, and a global pandemic, the up-and-coming generation are re-evaluating their career prospects. Importantly, they’re no longer content with the status quo – or to climb the corporate ladders used by generations before.
They’re driven to make a difference.
We wanted to understand these future founders’ perspectives on entrepreneurship. We wanted to know what challenges they faced; where there ambitions are; and where there are areas of leverage in the ecosystem.
We worked with international data and research group YouGov to conduct an online survey with emerging and aspiring entrepreneurs based in Singapore.
