Joe White is an entrepreneur and CFO and General Partner at Entrepreneur First. An entrepreneur at heart, Joe founded his first business – a digital design agency – while still at university racking up big name clients like Disney, LSE and Bain & Company. He then went on to co-found Moonfruit, a DIY website platform, building and launching one of the world’s first SAAS products in the process.

More recently Joe has become a prominent angel investor and got involved with EF back in 2015, investing in several portfolio companies before eventually becoming a General Partner and the company CFO – so he’s been an integral part of the company’s growth and expansion in recent years, culminating in the $115M first raise of the global fund earlier this year.

In this episode we discuss:

  • The early days of Moonfruit and the nascent stages of the internet startup scene in the UK.
  • How Joe helped steer the company through the dot com boom and bust in the early 2000s before exiting successfully years later.
  • What startups should look for in a VC and why the highest valuation isn’t always the best

We also get into Joe’s advice for dealing with the ups and downs of the startup journey based on his own experience as a founder and with the companies he’s advised and invested in.