How do you demonstrate that you ‘Challenge Convention’?
- Tell us about how you’ve shaped your own trajectory, e.g. by going out of your way to build or learn something, or putting yourself on an unusual path.
- Help us understand why you’re different to your peers, or those around you – what have you done that’s surprised your peers? How have you behaved differently?
- What have you done that would seem odd or counterintuitive to most people? What unusual beliefs do you have?
- What are you obsessive about? And what have you done to cultivate this obsession?
- Tell us about a time (or several) when you challenged rules or got around barriers or social norms in order to do something.
- Tell us about something surprising that you’ve done just for fun, or to learn.
Harry Conor Lucas (CTO, Phasio) built an SaaS product for vineyards to predict grape yield and raised a AU$100K seed round – while still at university.
Bas de Vries (CTO, Limbic) consistently worked on side projects throughout his teen years, teaching himself to programme, and launching his first website and business by the age of 16. He left university after his first year to co-found a peer-to-peer payment app he built himself and his friends, which grew to be the best rated in the Netherlands.
Alice Pelton founded The Lowdown to challenge the status quo in contraceptive healthcare. She began the platform, described as ‘trip advisor for contraception’, alongside her job in the media to give users more information and open a new conversation about reproductive health. She left her job to focus on the company full time, and join EF.